SsangYong Australia

Social Media

The Australian branch for the Korean car brand now known as KGM came to the agency I worked at for a number of ongoing projects.

I was tasked with assembling graphics and video content for SsangYong Australia’s social media platforms, strengthening the brand through pre-existing visuals and reworking B-roll into reels, stories and posts for Facebook and Instagram.

From product showcases to brand ambassor content, each video was crafted to resonate with SsangYong’s audience and highlight the unique features of their vehicles. Through strategic planning and creative execution, I contributed to enhancing SsangYong Australia’s social media presence and fostering meaningful engagement with their community.

This project required a resourceful designer with a keen insight to the brand’s demographic and the unique pros and cons of social media. I think with my understanding of the client’s requirements and limits and ability to work in a timely and nimble manner I was successful in providing a social media presence that met SsangYong’s needs and kept the brand in a competitive place online.