Pinstripe Media

Digital Content

Working with Pinstripe Media I was involved in the creation of a number of digital asssets for the brands within the business, namely Business Builders, Startup Daily, and Your Money & Your Life.

This includes animated Google Ads, EDMs, event invites, digital page layouts and slide presentations.

As a platform for tech startup news and insights, Startup Daily is responsible for a number of tech industry events in Australia and New Zealand. Using a colour palette to invoke ideas of “cyber-futurism”, I conceptualised some invites for a tech founder and leaders breakfast event.

While many of the social media posts I created for Business Builders were templated and adjusted to look their best, some were created based off of a general understanding of the brand such as this informative carousel.

Using Google Web Designer to create animations with an HTML output, I provided dynamic advertisements with click tags to track user traffic to the designated landing pages that the ads lead to.

I conceptualised and created assets for online events such as Kochie’s Q&As on financial advice for the Aussie battler. These included Facebook banners and posts of varying formats for different social platforms.